The videos below in the grey area are part of the course. The are other resources further down the page are supplementary.
Course – How we are Influenced / Conditioned
The overview video explains the various models that are used to influence us. This is suffice to understand the concept. You are welcome to watch the additionally videos which explains 3 of the models in more depth with examples. The Mindspace video is a summary of the document produced by government for how to influence us through public policy. The 5 rules of Propaganda explains these rules and they are implemented. 6 Laws of Influence (now 7) is a review of key piece of work in marketing which is now used to influence us by institutions and governments.
Overview of Influence Models
Summary of Mindspace
5 Rules of Propaganda
6 Laws of Influence
Additional Presentations – How we are Influenced / Conditioned
These presentations look further in the strategies and techniques to influence our thinking and decisions.
The Magician’s Tricks
Behavioural Insights Team UK
History of ‘Nudge’
Social Media & Brain